Jordan Brand has recently announced the launch of The WINGS Design Program. The Wings Design Program introduces high school students to introductory educational programming geared towards the footwear and apparel design industry. Following the global announcement of the WINGS initiative, Jordan Brand kicked off its North America efforts in Chicago with Little Black Pearl.
Jordan Brand has partnered with Little Black Pearl to provide a series of intensive 10-week training workshops in footwear and apparel design to students from Little Black Pearl Art and Design Academy. The program is facilitated by industry professionals at Station 23, a state-of-the-art training lab within the downtown Chicago flagship Jordan Store.
Student participants are divided into teams and work with various Jordan Brand and local designers to gain inspiration and mentorship as they create their own designs. The program culminates in a design competition and bragging rights as the winning designs are printed as a graphic tees that are available for purchase exclusively at the 32 South State flagship store. In celebration of the launch, the Jordan Brand WINGS initiative has issued a grant to Little Black Pearl in support of college scholarships to the winners of the design competition.
The success of the WINGS initiative is directly tied to rewarding partnerships, like Little Black Pearl, that garner tangible outcomes for youth. The overarching objective is to unleash the Michael Jordan in everyone. It is a part of the Jordan Brand’s commitment to inspiring underserved youth to dream, pursue and achieve greatness.
Apparel designs created by LBP student participants.